From the CEO
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Dear Valued Cosmetologists and Barbers,
I’m excited to announce that NES 2025 Texture Renaissance is back and we are ready to educate and motivate you all! As our excitement is at an all time high I must say we are extremely grateful of our ability to pivot during the pandemic. We knew from our faith, preparation, drive and determination we would ALL persevere through the storm. I commend you all for your resilience and passion during crucial times. We are definitely grateful for all who have helped us come this far: our employees, our sales consultants, our national educators, and our loyal cosmetologists and barbers. Our commitment to remain salon-exclusive has never waivered during these challenging times. Our mission is and always will be to stay committed to the wants and needs of the professional cosmetologists and barbers. We promise to continue prioritizing salon exclusivity above all for the advancement of the industry.
The impact of the pandemic has forced us all to adapt to the new norm. As aspiring entrepreneurs, education and motivation is a must in order to compete in such a lucrative industry. Color, natural hair, entrepreneurship, and much, much more are currently taking the hair care industry by storm. Therefore, it could not be a better time for you to attend Influance NES 2025.
Ladies and gentlemen, prepare to be enlightened on a variety of topics so that you can regain the passion, knowledge, creativity, and motivation to reestablish your foundation in the industry. Whether you are full-time, part-time, or thinking about no-time this symposium is for you.
People often ask me, what am I most proud of regarding the success of Influance? Without hesitation, it’s our ability to stay relevant through research and development, remaining salon-exclusive, and our commitment to education in the spirit of excellence.
I look forward to seeing new and familiar faces at NES 2025 Texture Renaissance to celebrate the beauty industry, color, entrepreneurship, continued education, and the Influance community.
NES 2025 SCHEDULE
September 20th | Saturday
| time | EVENT |
|---|---|
| 7PM - 9:30PM | REGISTRATION AT VIRGINIA BEACH CONVENTION CENTER |
REGISTRATION: Register for NES today to take advantage of our web special offers until September 1st.
LAST CALL REGISTRATION: Last call for all monies must be submitted in full by September 15th.
September 21st | Sunday
| time | EVENT |
|---|---|
| 7:00AM - 9:30AM | REGISTRATION AT VIRGINIA BEACH CONVENTION CENTER |
| 8:30AM - 9AM | KICK OFF |
| 9:15AM - 10:45AM | CLASS I |
| 11AM - 12:30PM | CLASS II |
| 12:30PM - 2PM | LUNCH (ON YOUR OWN) |
| 2:15PM - 3:45PM | CLASS III |
| 7PM - 9:30PM | DINNER (ON YOUR OWN) A NIGHT OF ELEGANCE |
| 10PM - 12:30AM | AFTER PARTY - LOCATION TBD |
September 22nd | Monday
| time | EVENT |
|---|---|
| 9AM - 10:30AM | CLASS IV |
| 10:45AM - 12:15PM | CLASS V |
| 12:15PM - 1:45PM | LUNCH (ON YOUR OWN) |
| 2PM - 3:30PM | CLASS VI |
| 3:45PM - 4:15PM | CLOSING SESSION |
September 23rd | Tuesday
| time | EVENT |
|---|---|
| 8AM - 9AM | REGISTRATION |
| 9AM - 5PM | HANDS ON CLASSES (COLOR, BUSINESS & SOCIAL MEDIA) |
| 12:15PM - 1:30PM | LUNCH (ON YOUR OWN) |
Meet the NES Educators!
Shameka Anderson
Retailing
Fawnne
Natural Bridal Styling
Haley Smith
Natural
Angelice Smith
Loc'd and Loaded
Joya Mills
Blonding, All Things Vivid, 3D Coloring
Johnnie Bush
Retail
Kia White
Blending the Gap, Cover Your Crown
April Toliver-Wilkins
Hair Loss Solution
Shannon Williams
Knowing Your Influance
Karen Brace
Hair Loss Solution
Heiress Darby
Keratin Smoothing System (KSS)Look and Learn Classes
COURSE MENU
Our look and learn classes will assist in imparting you with easy to apply principles in hair and business that will increase your confidence in catering to the demands placed on you by the consumer to be one of the best in the industry.
CHOP A STYLE
A well executed cut & style is an elegant fashion statement in itself. This class provides the following keys to creating signature looks:
• Trendy short styling techniques to compliment your short cuts
• Face framing and waving
• Precision cutting
LOC'D AND LOADED
Discover the value of being a trusted source for fulfilling the wants and needs of loc clients in this class which teaches:
• Creative loc styling
• Products necessary for loc maintenance
• Keys to strong, healthy locs
NATURAL
Learn the latest and greatest styles and techniques for creating beautiful natural styles. Seize the moment and elevate your game with these takeaways:
• Choosing the right products for different hair types
• Expert level secrets for perfect curl definition
• Techniques for flawless twists and curls
KSS (KERATIN STRAIGHTENING SYSTEM)
Embrace this chemical free alternative to beautiful, long lasting straight hair with our Keratin Smoothing System. Get ready to learn:
• How to perform your client consultation & analyzation
• Proper application of the Keratin Smoothing System
• Products recommended for style maintenance
ALL THINGS VIVID
Unleash your creativity in this outside the box coloring class. This class will teach:
• Bold and creative color placement
• Dimension creating techniques
• Custom color mixing
BLENDING THE GAP
Leave a lasting impression with the master barbering techniques shared in this cutting edge class. Highlights include:
• Precision clipper cutting techniques
• Clipper choice and settings
• Creative designs
SOCIAL MEDIA MARKETING
Whether you’re looking to revamp your brand or you’re starting anew we have valuable gems to share with you. Tap in to learn:
• Unique content creating ideas
• Growing your community through targeted ads
• The various platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, etc.) and how they can help grow your business
COVER YOUR CROWN (MAN UNITS)
Learn all about men’s hair restoration so you can offer this transformative service to your guests. This class will teach:
• How to choose the right type of hair unit
• Installation method and blending
• Proper style maintenance
RETAIL
Retailing is a proven game changer in our industry and the proof is in the numbers. Learn these easy to apply principles for increasing revenue:
• Identifying clients’ wants and needs
• Creating different product packages and promotions
• Educating clients on at home maintenance
KNOWING YOUR INFLUANCE
A strong grasp on product knowledge is vital to operating with confidence behind the chair. This class will teach:
• The importance of using salon exclusive products
• The value in offering different treatments
• Product solutions to common scenarios
HAIR LOSS SOLUTION
Get up close and personal with issues of the hair and scalp in this comprehensive Trichology class. Learn ways to:
• Identify different scalp conditions
• Provide solutions to common scalp issues
• Treat and prevent hair loss
STANDING ON BUSINESS
Pull back the curtain on your business and learn to streamline your operations so you can enjoy an easier path to your goals. Prepare to learn:
• How to assemble a dream team tailored to your business needs
• Most useful methods of automation for your business
• Allocation of revenue for longevity and retirement
TAPER CUTS & TIGHT CURLS
Answer the call for seekers of unique short and curly looks with the trendy knowledge shared in this wonderful class: Here you will learn:
• Tools and products necessary for achieving the desired look
• Step by step process for executing the Big Chop
• Micro-coils and wash-and-go styling techniques
• Unique designs and product choices for a signature finished look
BLONDING
Get inspired to create and elevate your skillset in this highly informative class. Learn these keys to blonding:
• Determining the best approach for each client through a thorough consultation & analyzation
• Safe blonding methods that do not compromise the integrity of the hair
• Toning formulas
• Product packages for aftercare
FIX MY COLOR
Unlock the secrets behind flawless color with a deep dive into the fundamentals of color theory. Prepare to learn how to:
• Formulate with confidence
• Fix color mishaps
• Create custom shades your guests will love
• Achieve gray coverage and neutralize unwanted tones
HANDS ON CLASSES - LIMITED SEATING
COURSE MENU
Influance Hair Care strives to assist in the comprehensive growth of the professional cosmetologist and nurture the integrity and professionalism of the hair care industry. Our Hands-On Series will provide you with practical knowledge that you can take back to your salon and put to use immediately, thus positioning you for exponential business growth and long term success.
STANDING ON BUSINESS
Go beyond the chair and into this often overlooked and misunderstood area of entrepreneurship. Get brought up to speed on all the principles that, unfortunately, aren’t taught in Cosmetology/Barber school. Prepare to learn:
- How to properly structure your business for success and long term growth
- Branding based on consistency & creative marketing
- Fundamental principles of customer service
- Tracking and measuring and retirement planning
Items needed for this class:
- Pencil & Paper
- Calculator
- Completed Personal & Business Expense Worksheet (will be provided via email)
3D COLORING
Learn how to strategically apply color and create with purpose in this fun and exciting hands on coloring class. You will learn:
- Sectioning for bold and custom color placement
- Techniques for creating dimension
- Customizing placement for different haircuts and textures
Items needed for this class:
- Color Bowl
- Color Brush
- Comb
- Butterfly Clips
- Water Bottle
- Measuring Cup
- Apron
SOCIAL MEDIA MARKETING
Hands On: This social media marketing class is designed to help small business owners and entrepreneurs build a powerful online presence. You’ll learn strategies for creating engaging content, growing your audience, and converting followers into loyal customers. By the end of the course, you’ll have the skills and confidence to effectively use platforms like Instagram, Facebook, and TikTok to boost your brand and increase sales. Learn how to:
- Create a social media platform from scratch.
- Identify and understand content metrics.
- Research and create a social media marketing strategy based on company goals.
- Create consistent content by mastering clean backgrounds and proper lighting.
Items needed for the class:
- A phone (with the ability to take photos and video)
- Social Media Strategy Worksheet (provided)
- Pen or Pencil
NIGHT OF ELEGANCE FASHION & HAIR SHOWCASE
Gear up for an explosive night of entertainment featuring fun and exciting color and style presentations from some of our most creative stylist and barbers! The night will also include our annual image awards ceremony honoring our team of creative artists from around the country. You will not want to miss this!
Location & Accommodations
VIRGINIA BEACH CONVENTION CENTER 1000 19TH ST.
MARRIOTT
Virginia Beach Oceanfront | 4201 Atlantic
Avenue, Virginia Beach, VA 23451
Phone: (757) 937-4200
$189 PER NIGHT
DOUBLE TREE
Virginia Beach | 615 Atlantic Ave, Virginia Beach, VA 23451
Phone: (757) 425-7800
$149 PER NIGHT | BOOK: https://www.hilton.com/en/attend-my-event/orfbndt-904-774e0f26-5bfb-4a29-ba3a-9372a8c3a5fa/"*" indicates required fields
